About time someone stood up to flawed mathematical models of human behavior. Now lets get some real criticism of reigning economic theories of behavior and free choice.  Dan Ariely and Dan Gilbert are excellent starting points for learning about perceptual bias, the basis for our exploitive economic and political conventions. 

The British amateur who debunked the mathematics of happiness

The astonishing story of Nick Brown, the British man who began a part-time psychology course in his 50s – and ended up taking on America's academic establishment

http://www.theguardian.com/science/2014/jan/19/mathematics-of-happiness-debunked-nick-brown